Cookie Policy

Last updated:

1. What Are Cookies?

Cookies are small text files stored on your device when you visit a website. They help websites remember your preferences and track your activity. Cookies can be session-based (deleted when you close your browser) or persistent (remain until expiration).

2. Why We Use Cookies

We use cookies to:

Remember your preferences and cookie consent choices
Understand how you use our website (analytics)
Measure the effectiveness of our marketing efforts
Improve your user experience

3. Types of Cookies We Use

Strictly Necessary Cookies

These cookies are required for the website to function properly. They enable core functionality like security, network management, and accessibility.

cookieConsent: Stores your cookie preference choices
_secure: Security-related functionality

Analytics Cookies

We use Google Analytics to measure visitor behavior, page views, and user journeys. This helps us improve the website experience.

_ga: Distinguishes users and persists across sessions
_gid: Used to distinguish users within a session
_gat: Used to throttle request rates

Marketing Cookies

We use Google Ads conversion tracking to measure when visitors take desired actions (like submitting a contact form). This data is used to optimize our marketing efforts.

_gcl_au: Contains campaign information and is used by Google Analytics
_gcl_aw: Contains conversion information for Google Ads
ad_storage: Enables conversion tracking for Google Ads
ad_user_data: Sends user data to Google Ads
ad_personalization: Enables personalized advertising

4. Consent Mode v2

We implement Google Consent Mode v2, which respects your privacy choices. By default, analytics and marketing cookies are DISABLED. You control what gets enabled through our cookie settings banner.

When you accept or customize your preferences, we send your choices to Google so they respect your settings across their services.

5. Managing Your Cookie Preferences

You can manage your cookie preferences at any time using our cookie settings banner (usually displayed at the bottom of the page). You can:

Accept All: Enable all non-essential cookies
Reject: Disable all non-essential cookies
Settings: Customize which types of cookies you allow

Your preferences are saved in your browser's localStorage under the key "cookieConsent".

6. Browser Cookie Controls

You can also manage cookies directly through your browser settings:

Chrome: Settings → Privacy and Security → Cookies and other site data
Firefox: Preferences → Privacy & Security → Cookies and Site Data
Safari: Preferences → Privacy → Cookies and Website Data
Edge: Settings → Privacy, search, and services → Cookies and other site data

Note: Disabling necessary cookies may impair website functionality.

7. Third-Party Cookies

Third-party services embedded on our site may place their own cookies:

Google Analytics: Analytics tracking (respects Consent Mode v2)
Google Maps: Location display on contact page
Google Ads: Conversion tracking (respects Consent Mode v2)

8. Cookie Retention

Our consent choice is retained for 12 months. Google Analytics cookies are retained according to Google's default settings (26 months). Marketing cookies persist based on Google Ads settings.

9. Data Privacy Notice

Cookies used for analytics and marketing are subject to Google's privacy policies. We recommend reviewing Google's privacy documentation for details on how they process data.

10. Changes to This Policy

We may update this Cookie Policy as our practices evolve. Changes are effective when posted.

11. Contact Us

For questions about our cookie practices, contact us at:

info@purificationeifl.world
Purificationeifl LLC
Portland, OR 97214